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<p>And that means taking control of what will be its primary source of revenue. That posed a problem for the games it created for licensors like the NFL, Marvel and Disney. It also needed to build technology — namely its own ad server. Because Gameloft created its own technology for incentivized ads, it can be strategic about where to place the video ads. That means Gameloft apps all pxpe can schedule ads so users watch videos only after key hurdles in each game. It can also make the experience fair in games gameloft apps all pxpe both paying, ad-free customers and users watching ads to unlock levels. Gameloft has been calling on agencies since January. Many of the direct buyers simply want to match the game context to their advertising. Plus, Gameloft conducts quarterly surveys of its audience. Besides its first-party data, Gameloft has a couple other sources of data where it can glean information about users beyond its own apps. Six months into its direct sales push, Gameloft has no immediate plans to add programmatic advertising to its mix. In the meantime, Gameloft will have gameloft apps all pxpe competition on the direct side as mobile advertising matures. Popular On AdExchanger Right Now:. Click here to cancel reply. Email will not be published required. Notify me of new posts by email. On TV and Video. Ad Exchange News Advertiser Online Advertising Ad Exchange News Advertiser Ad Exchange News Digital TV and Video. Mobile gaming company Gameloft removed all ad networks from its apps last year and hired a direct sales team. The company sees its future in advertising revenue, not from users making in-app purchases. The problem with its freemium model is that the many are supported by the few. Ad networks failed Gameloft in a number of ways.</p>

Gameloft Trades Ad Networks For Direct Sales | AdExchanger
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